July 24, 2014 - 12:00 pm to 1:00 pm
David Gershon, co-founder and CEO of Empowerment Institute, is one of the world's foremost authorities on behavior-change, community engagement and large-system transformation. He says cities are on the front lines of climate change because they generate 70 percent of the planet's carbon emissions and because they have the most to lose when climate-related disasters strike.
"Seventy percent of the carbon emissions generated by cities come from the homes and vehicles of citizens, so it stands to reason that significant reductions can't occur without ordinary people making changes to their everyday habits and behaviors," Gershon says.
"This is the next frontier in community engagement and its success will require a transformation in thinking and skills from traditional information campaigns, which research shows at best raise awareness but do little to achieve actual behavior change."
Gershon is the author of 11 books, including "Social Change 2.0: A Blueprint for Reinventing Our World," and the best-selling "Low Carbon Diet: A 30 Day Program to Lose 5,000 Pounds." He co-directs Empowerment Institute's School for Transformative Social Change, which teaches change agents to design and implement stakeholder engagement and behavior change initiatives.
On July 24, Sustainable City Network will host this free one-hour webinar in which the author will share recent research and case studies, and describe the core competencies needed to create an effective behavior change and community engagement initiative.
To register, click here.